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Before the recession, liquid crystal displays (LCDs) were touted as a legacy technology that would slowly give way to organic light-emitting-diode displays (OLEDs). However, the consumer spending slowdown has instead led to LCD manufacturing overcapacity, prompting Sony and Toshiba to scrap plans for new OLED lines. To the rescue is a new electrofluidic display technology that offers displays that are brighter, faster and lower power than LCDs—and yet can be manufactured by retrofitting existing LCD manufacturing lines.
The new electrofluidic display technology uses the same sort of inorganic manufacturing materials as LCDs, allowing their manufacturing lines to be converted over, rather than being made obsolete by organic LED displays. But the biggest advantage of electrofluidic displays is that they require zero power to maintain an image on the screen. Both LCD and OLED displays typically use either fluorescent or light-emitting-diode (LED) backlights for easy reading, but electrofluidic displays instead reflect ambient light.
E-Ink already manufactures its zero-power electrophoretic display used by Amazon's Kindle, Sony's Reader, Barnes & Noble Nook and every other e-reader. Unfortunately, electrophoretic displays are only monochrome today, plus they are too slow to display video and other fast-changing content. Electrofluidic displays, on the other hand, are just as bright and low power as electrophoretic displays, but are as fast and colorful as LCDs.
To unite the best of both worlds, University of Cincinnati Professor Jason Heikenfeld enlisted the support of DuPont and Sun Chemical to help develop its electrofluidic display, which the university has now licensed to startup Gamma Dynamics (Cincinnati). Created in the Novel Devices Laboratory at the University of Cincinnati, Gamma Dynamics is currently targeting the technology first for automated price tags on grocery store shelves and then for cell phones, e-books and touch-screen tablets.

University of Cincinnati
Professor Jason Heikenfeld, at left, and doctoral candidate Shu Yang demonstrate
how much brighter their electrofluidic display (right) can be using incident
light compared to a normal backlit LCD.

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