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The word “agility” is often used to describe nimble startups unencumbered by corporate hierarchies with multiple procedural layers and legacy products. People erroneously think that only companies that capture the attention of an adoring public illustrate what it means to use agility to create and expand a business.
Conventional wisdom says that the old guard, the loyalists of corporate America, can’t be innovative or agile. This is far from the truth. By developing an environment in which strategic exploration and business agility occur, enterprises can establish and sustain their competitive position. Agile organizations have processes and structures that allow them to know what is going on internally and externally, as well as the mechanisms to act on that knowledge in a timely fashion.
To remain competitive, enterprises must plan intelligently, make the most efficient use of available resources and take quick, effective action. The key to thriving is being able to identify, understand and respond to accelerating change and disruptions as they happen.
Companies must find new ways to streamline business activities to eliminate redundancy and costly exceptions, while creating higher value. Leading companies have mastered the ability to reduce costs—despite the rising costs of doing business—by increasing their ability to respond and adapt to frequently changing business conditions.
Often, the right response at the right time can be the key to gaining a competitive edge. BTM Research supports this position through findings that identify agility as the right response to today’s tough business climate, illustrating that the ability to be agile makes the difference between taking advantage of change and falling victim to it.
The findings show that these companies are agile because they have converged their management of business and technology. Organizational constructs, processes and management behaviors drive business agility and lead to improved financial performance.
Traditional practices did not stress the need for agility and innovation, but business now runs very differently than it did in the past. Boundaries no longer exist, and we play on a global field, where unforeseen changes in the marketplace and the competitive climate can arise at any time.
In today’s business world, agility and innovation are essential to the growth and survival of an organization. Constant change is the new dynamic of the global economy, which makes agility more necessary now than at any time in history.

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